Alternative Wellness Marketing

What We Mean by Alternative Wellness

I work with businesses and practitioners operating at the leading edge of health, personal growth, and human potential. This includes:

Coaching & Mentorship – Life, leadership, and spiritual coaches building distinct practices and scalable programs.

Transformational Work – Practitioners and organizations offering experiences designed to shift mindset, open perspective, or catalyze change.
Conscious Companies – Brands in the entheogen, plant-based, or holistic health space, operating with integrity and vision.
Innovation in Wellbeing – Biohacking, recovery studios, and forward-thinking health technologies.
Spaces for Healing & Growth – Studios, retreat centers, and venues that bring people together for transformation and connection.

I define “wellness” broadly - anchoring in integrity, connection, and the courage to bring something meaningful to market.

What We Do

Brand Positioning & Narrative

Clarifying your story, your values, and the transformation you deliver, so your message resonates deeply with the people you’re here to serve.

Energetic & Strategic Marketing

Blending practical marketing structure with an awareness of how people actually feel and connect with your work, as well as the energetics of your work. This means creating not just awareness, but trust and alignment.

Launch & Growth Planning

Whether it’s a retreat, program, product line, or expansion into a new market, we plan the full rollout: messaging, digital presence, communications, and follow-up.

Website & Content Strategy

Websites and content plans that reflect the depth of your work without feeling salesy—built to inspire action from aligned clients and partners.

Operations & Systems

Email marketing flows, client onboarding, event registration, and CRM setups that let you focus on your work while your systems work for you.

Fractional CMO / Marketing Management

Ongoing leadership to direct strategy, oversee campaigns, and manage execution without the cost of a full-time hire.

Get a Proposal

My Approach

Marketing in this space can’t just be about pushing more content; it needs to be rooted in connection, integrity, and clarity. Your clients are making decisions based on trust, resonance, and alignment as much as they are on price or features.

That means:

- Speaking directly to their aspirations and values.

- Holding space for the transformation you offer, without overpromising or diluting the depth.

- Creating an experience in your marketing that mirrors the experience of working with you.

Proven Experience

I’ve partnered with retreat centers, wellness brands, coaches, and conscious companies to refine their brand message, launch offerings, and build systems that support sustainable growth. I also offer my own soul led work. My approach balances strategic rigor, an intuitive approach, and energetic marketing, with a deep respect for the work you do, so you can grow without compromising your values.